According to a survey conducted in the United States in November 2022, six percent of respondents stated to have watched the streaming option offered with advertising by service Discovery+ every day in the month prior to the survey. The survey did not find any significant deviation in the daily use based on gender, but women were slightly more likely to not have used this streaming option at all.
First launched in India in March 2020, the over-the-top video streaming platform focuses on factual as well as original programming and is now also available in the U.S. and several European countries.
Frequency of watching Discovery Plus with ads in the United States in 2022, by gender
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Morning Consult. (November 8, 2022). Frequency of watching Discovery Plus with ads in the United States in 2022, by gender [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1278443/tv-consumption-discovery-plus/
Morning Consult. "Frequency of watching Discovery Plus with ads in the United States in 2022, by gender." Chart. November 8, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1278443/tv-consumption-discovery-plus/
Morning Consult. (2022). Frequency of watching Discovery Plus with ads in the United States in 2022, by gender. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1278443/tv-consumption-discovery-plus/
Morning Consult. "Frequency of Watching Discovery Plus with Ads in The United States in 2022, by Gender." Statista, Statista Inc., 8 Nov 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1278443/tv-consumption-discovery-plus/
Morning Consult, Frequency of watching Discovery Plus with ads in the United States in 2022, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1278443/tv-consumption-discovery-plus/ (last visited November 10, 2024)
Frequency of watching Discovery Plus with ads in the United States in 2022, by gender [Graph], Morning Consult, November 8, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1278443/tv-consumption-discovery-plus/
