In 2021, consumers aged 25 years and below accounted for 31 percent of the Singles' Day spending in China. Gen-Z consumers constituted a considerable share of the total consumption on Singles' Day. In comparison, shoppers who were 40 years old or older took up only 23 percent of the total consumption value.
Distribution of total consumption value on Singles' Day in China in 2021, by consumer age group
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Sohu. (November 13, 2021). Distribution of total consumption value on Singles' Day in China in 2021, by consumer age group [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1277232/china-singles-day-spending-by-age/
Sohu. "Distribution of total consumption value on Singles' Day in China in 2021, by consumer age group." Chart. November 13, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1277232/china-singles-day-spending-by-age/
Sohu. (2021). Distribution of total consumption value on Singles' Day in China in 2021, by consumer age group. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1277232/china-singles-day-spending-by-age/
Sohu. "Distribution of Total Consumption Value on Singles' Day in China in 2021, by Consumer Age Group." Statista, Statista Inc., 13 Nov 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1277232/china-singles-day-spending-by-age/
Sohu, Distribution of total consumption value on Singles' Day in China in 2021, by consumer age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1277232/china-singles-day-spending-by-age/ (last visited November 10, 2024)
Distribution of total consumption value on Singles' Day in China in 2021, by consumer age group [Graph], Sohu, November 13, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1277232/china-singles-day-spending-by-age/
