According to a survey conducted in September 2023, the market size of spectating at sports venues in Japan amounted to approximately 519.1 billion Japanese yen. The figure was still considerably below pre-COVID-19 times.
Market size of spectating at sports venues in Japan from 2017 to 2023
(in billion Japanese yen)
2017 to 2023; surveys were conducted in September of the respective year
Number of respondents
2,000 respondents
Age group
15-69 years
Special properties
excluding middle-schoolers
Method of interview
Online panel
Supplementary notes
Figures reflect the market size of spectating at sports venues for the surveyed age groups between 15 to 64 years. Methodology: Average spectating at sports venues-related expenditure by age group multiplied by the population by age group multiplied by expenditure ratio. Results from respective age groups were added together to determine the market size.
1100 Japanese yen equal 0.67 U.S. dollars or 0.63 euros as of October 2023. Values have been rounded. Data prior to 2023 come from previous reporting.
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Macromill. (October 30, 2023). Market size of spectating at sports venues in Japan from 2017 to 2023 (in billion Japanese yen) [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1272559/japan-market-size-spectating-sports/
Macromill. "Market size of spectating at sports venues in Japan from 2017 to 2023 (in billion Japanese yen)." Chart. October 30, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1272559/japan-market-size-spectating-sports/
Macromill. (2023). Market size of spectating at sports venues in Japan from 2017 to 2023 (in billion Japanese yen). Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1272559/japan-market-size-spectating-sports/
Macromill. "Market Size of Spectating at Sports Venues in Japan from 2017 to 2023 (in Billion Japanese Yen)." Statista, Statista Inc., 30 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1272559/japan-market-size-spectating-sports/
Macromill, Market size of spectating at sports venues in Japan from 2017 to 2023 (in billion Japanese yen) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1272559/japan-market-size-spectating-sports/ (last visited September 20, 2024)
Market size of spectating at sports venues in Japan from 2017 to 2023 (in billion Japanese yen) [Graph], Macromill, October 30, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1272559/japan-market-size-spectating-sports/