During a survey carried out between July 2020 and January 2021 in the United States and Canada, 36 percent of responding consumers stated that they believed that events and experiences were the best channels for them to understand product benefits. Brand or company website was the top channel for this purpose, mentioned by 50 percent of respondents.
Leading channels to understand product benefits according to consumers in the United States and Canada as of January 2021
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MarketingCharts. (September 7, 2021). Leading channels to understand product benefits according to consumers in the United States and Canada as of January 2021 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1270075/channels-product-benefits/
MarketingCharts. "Leading channels to understand product benefits according to consumers in the United States and Canada as of January 2021." Chart. September 7, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1270075/channels-product-benefits/
MarketingCharts. (2021). Leading channels to understand product benefits according to consumers in the United States and Canada as of January 2021. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1270075/channels-product-benefits/
MarketingCharts. "Leading Channels to Understand Product Benefits According to Consumers in The United States and Canada as of January 2021." Statista, Statista Inc., 7 Sep 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1270075/channels-product-benefits/
MarketingCharts, Leading channels to understand product benefits according to consumers in the United States and Canada as of January 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1270075/channels-product-benefits/ (last visited November 13, 2024)
Leading channels to understand product benefits according to consumers in the United States and Canada as of January 2021 [Graph], MarketingCharts, September 7, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1270075/channels-product-benefits/
