Women's opinion on men doing skincare in Japan 2024

Published by C. Diep, Apr 26, 2024
The majority of women in Japan would support a skincare routine among men as revealed in a survey conducted in March 2024. While 70 percent of respondents stated to not be opposed to men doing skincare, around 13 percent claimed to be reserved about it.

Share of women supporting skincare routines among men in Japan as of March 2024

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Release date

April 2024

Region

Japan

Survey time period

March 18 to 21, 2024

Number of respondents

750 respondents

Age group

20-69 years

Special properties

among women buying and using cosmetics

Method of interview

Online panel

Supplementary notes

Original question: "Please tell us your opinion on men using skincare products and doing skincare in general."

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