Customer growth for U.S.-based fintech company SoFi (Social Finance Inc.) slowed down in 2023 and 2024 but remained close to 50 percent. In the second quarter of 2024, the total number of members grew by roughly 44 percent compared to the same quarter in the previous year. This was the lowest member growth rate since 2019. SoFi is an online personal finance company that provides financial services and products such as personal and student loans, mortgages, credit cards, investing, and banking.
Customer growth rate of unique members at SoFi Inc. from 3rd quarter 2019 to 2nd quarter 2024
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SoFi. (July 30, 2024). Customer growth rate of unique members at SoFi Inc. from 3rd quarter 2019 to 2nd quarter 2024 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1269991/sofi-growth-in-number-of-members/
SoFi. "Customer growth rate of unique members at SoFi Inc. from 3rd quarter 2019 to 2nd quarter 2024." Chart. July 30, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1269991/sofi-growth-in-number-of-members/
SoFi. (2024). Customer growth rate of unique members at SoFi Inc. from 3rd quarter 2019 to 2nd quarter 2024. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1269991/sofi-growth-in-number-of-members/
SoFi. "Customer Growth Rate of Unique Members at Sofi Inc. from 3rd Quarter 2019 to 2nd Quarter 2024." Statista, Statista Inc., 30 Jul 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1269991/sofi-growth-in-number-of-members/
SoFi, Customer growth rate of unique members at SoFi Inc. from 3rd quarter 2019 to 2nd quarter 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1269991/sofi-growth-in-number-of-members/ (last visited November 13, 2024)
Customer growth rate of unique members at SoFi Inc. from 3rd quarter 2019 to 2nd quarter 2024 [Graph], SoFi, July 30, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1269991/sofi-growth-in-number-of-members/
