During a 2021 survey carried out among advertisers from the United States spending at least 10 thousand U.S. dollars annually on digital advertising, 86 percent of respondents stated they strongly or somewhat agreed that newsletters provided a vital connection point between their brand and consumers; 88 percent said that newsletters would become a valuable way to reach and target consumers in the absence of third-party data.
Role of newsletters in marketing strategies in the United States as of September 2021
among advertisers spending at least 10 thousand U.S. dollars annually on digital advertising
Supplementary notes
The source does not provide a date of survey. The date provided is the original release date. Percentage points missing to 100 percent are probably due to rounding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
LiveIntent. (October 4, 2021). Role of newsletters in marketing strategies in the United States as of September 2021 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1269972/role-newsletters-marketing-usa/
LiveIntent. "Role of newsletters in marketing strategies in the United States as of September 2021." Chart. October 4, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1269972/role-newsletters-marketing-usa/
LiveIntent. (2021). Role of newsletters in marketing strategies in the United States as of September 2021. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1269972/role-newsletters-marketing-usa/
LiveIntent. "Role of Newsletters in Marketing Strategies in The United States as of September 2021." Statista, Statista Inc., 4 Oct 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1269972/role-newsletters-marketing-usa/
LiveIntent, Role of newsletters in marketing strategies in the United States as of September 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1269972/role-newsletters-marketing-usa/ (last visited November 10, 2024)
Role of newsletters in marketing strategies in the United States as of September 2021 [Graph], LiveIntent, October 4, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1269972/role-newsletters-marketing-usa/
