According to a global survey in June 2021, the key reasons for consumers engaging with women's sport were related to the media coverage of the events, or their own experience with sport during their childhood. During the survey, 42 percent of respondents stated that they watched international women's sports events on television and then continued their support into local leagues.
Most common reasons for engaging with women's sports worldwide as of June 2021
This question was phrased by the source as follows: "Which, if any, of the following reasons do you think explain why people become interested in women’s sports?"
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YouGov. (October 1, 2021). Most common reasons for engaging with women's sports worldwide as of June 2021 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1269811/womens-sport-engagement/
YouGov. "Most common reasons for engaging with women's sports worldwide as of June 2021." Chart. October 1, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1269811/womens-sport-engagement/
YouGov. (2021). Most common reasons for engaging with women's sports worldwide as of June 2021. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1269811/womens-sport-engagement/
YouGov. "Most Common Reasons for Engaging with Women's Sports Worldwide as of June 2021." Statista, Statista Inc., 1 Oct 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1269811/womens-sport-engagement/
YouGov, Most common reasons for engaging with women's sports worldwide as of June 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1269811/womens-sport-engagement/ (last visited November 10, 2024)
Most common reasons for engaging with women's sports worldwide as of June 2021 [Graph], YouGov, October 1, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1269811/womens-sport-engagement/
