Online traffic on Black Friday decreased across most categories in 2021, compared to the previous edition. Globally, the pet supply segment experienced the greatest decrease, with a loss of 31 percent. The fashion segment, experienced the least reduction in visitor traffic, at negative one percent compared to the year prior.
Change in number of visits on Black Friday worldwide between 2020 and 2021, by industry
Median percentage differences as of 12:00 am UCT on Friday, November 28, 2021 (12:00 pm UTC Monday, November 29, 2021) compared to the same time in the previous year
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Nosto. (November 29, 2021). Change in number of visits on Black Friday worldwide between 2020 and 2021, by industry [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1268939/black-friday-number-visits-change-by-industry/
Nosto. "Change in number of visits on Black Friday worldwide between 2020 and 2021, by industry." Chart. November 29, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1268939/black-friday-number-visits-change-by-industry/
Nosto. (2021). Change in number of visits on Black Friday worldwide between 2020 and 2021, by industry. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1268939/black-friday-number-visits-change-by-industry/
Nosto. "Change in Number of Visits on Black Friday Worldwide between 2020 and 2021, by Industry." Statista, Statista Inc., 29 Nov 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1268939/black-friday-number-visits-change-by-industry/
Nosto, Change in number of visits on Black Friday worldwide between 2020 and 2021, by industry Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1268939/black-friday-number-visits-change-by-industry/ (last visited November 13, 2024)
Change in number of visits on Black Friday worldwide between 2020 and 2021, by industry [Graph], Nosto, November 29, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1268939/black-friday-number-visits-change-by-industry/
