Between 2020 and 2021, Black Friday showed changes in conversion rates across multiple industries worldwide. From November 26th to 29th, 2021, Black Friday's conversion rate in the fashion and accessories segment decreased by eight percent, compared to the same period of the last year. In turn, other e-commerce segments like sporting goods and hobbies saw it rise by 38 percent.
Change in Black Friday conversion rate worldwide between 2020 and 2021, by industry
Median percentage differences as of 12:00 am UCT on Friday, November 28, 2021 (12:00 pm UTC Monday, November 29, 2021) compared to the same time in the previous year
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Nosto. (November 29, 2021). Change in Black Friday conversion rate worldwide between 2020 and 2021, by industry [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1268813/black-friday-conversion-rate-change-industry/
Nosto. "Change in Black Friday conversion rate worldwide between 2020 and 2021, by industry." Chart. November 29, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1268813/black-friday-conversion-rate-change-industry/
Nosto. (2021). Change in Black Friday conversion rate worldwide between 2020 and 2021, by industry. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1268813/black-friday-conversion-rate-change-industry/
Nosto. "Change in Black Friday Conversion Rate Worldwide between 2020 and 2021, by Industry." Statista, Statista Inc., 29 Nov 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1268813/black-friday-conversion-rate-change-industry/
Nosto, Change in Black Friday conversion rate worldwide between 2020 and 2021, by industry Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1268813/black-friday-conversion-rate-change-industry/ (last visited November 13, 2024)
Change in Black Friday conversion rate worldwide between 2020 and 2021, by industry [Graph], Nosto, November 29, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1268813/black-friday-conversion-rate-change-industry/
