Kikuu was the preferred e-commerce platform among buyers aged 18-25 years in Tanzania as of 2019. According to the survey, 40 percent of respondents made purchases through the platform, which has headquarters in China and operates in over 10 African countries. Some 29 percent used Instagram's marketplace for online shopping, while 23 percent referred to buying on Jumia.
Most used online shopping platforms in Tanzania as of 2019
According to the source, the survey was conducted via mobile web; "thus, the data focuses on populations who have access to a mobile phone and basic internet services".
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GeoPoll. (December 17, 2019). Most used online shopping platforms in Tanzania as of 2019 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1268726/most-used-online-shopping-platforms-in-tanzania/
GeoPoll. "Most used online shopping platforms in Tanzania as of 2019." Chart. December 17, 2019. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1268726/most-used-online-shopping-platforms-in-tanzania/
GeoPoll. (2019). Most used online shopping platforms in Tanzania as of 2019. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1268726/most-used-online-shopping-platforms-in-tanzania/
GeoPoll. "Most Used Online Shopping Platforms in Tanzania as of 2019." Statista, Statista Inc., 17 Dec 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1268726/most-used-online-shopping-platforms-in-tanzania/
GeoPoll, Most used online shopping platforms in Tanzania as of 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1268726/most-used-online-shopping-platforms-in-tanzania/ (last visited September 20, 2024)
Most used online shopping platforms in Tanzania as of 2019 [Graph], GeoPoll, December 17, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1268726/most-used-online-shopping-platforms-in-tanzania/
