During a 2021 survey carried out among professionals from various industries in the United States, 30 percent of respondents stated that brand guidelines were well-known and used by most of their organizations. On the other hand, 15 percent of interviewees said their organizations did not have any brand guidelines.
Presence and usage of brand guidelines among organizations in the United States as of August 2021
among professionals from various industries, including professional services, real estate, education, non-profit, and tech
Supplementary notes
Original question: "Does your org have brand guidelines that are widely
adopted and easy to find?"
The source does not provide information on the type of survey used or the date when the survey was carried out. The date provided is the release date.
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Lucidpress. (August 25, 2021). Presence and usage of brand guidelines among organizations in the United States as of August 2021 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1267028/brand-guidelines/
Lucidpress. "Presence and usage of brand guidelines among organizations in the United States as of August 2021." Chart. August 25, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1267028/brand-guidelines/
Lucidpress. (2021). Presence and usage of brand guidelines among organizations in the United States as of August 2021. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1267028/brand-guidelines/
Lucidpress. "Presence and Usage of Brand Guidelines among Organizations in The United States as of August 2021." Statista, Statista Inc., 25 Aug 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1267028/brand-guidelines/
Lucidpress, Presence and usage of brand guidelines among organizations in the United States as of August 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1267028/brand-guidelines/ (last visited November 13, 2024)
Presence and usage of brand guidelines among organizations in the United States as of August 2021 [Graph], Lucidpress, August 25, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1267028/brand-guidelines/
