A Rakuten Insight survey on video streaming platforms and consumer behavior conducted in 2024 indicated that over 70 percent respondents in India who subscribed to video streaming services were aged between 25 and 44 years old. The age group with the largest number of respondents not having a video streaming subscription was individuals aged above 55 years.
Share of consumers subscribed to any video streaming service in India as of June 2024, by age
Female respondents: 9,594; male respondents: 12,850.
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Do you subscribe to any video-on-demand or video streaming service providers? (e.g. Netflix, PrimeVideo, Tencent Video, etc)"
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Rakuten Insight. (September 4, 2024). Share of consumers subscribed to any video streaming service in India as of June 2024, by age [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1266536/india-video-streaming-service-subscribers-by-age/
Rakuten Insight. "Share of consumers subscribed to any video streaming service in India as of June 2024, by age." Chart. September 4, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1266536/india-video-streaming-service-subscribers-by-age/
Rakuten Insight. (2024). Share of consumers subscribed to any video streaming service in India as of June 2024, by age. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1266536/india-video-streaming-service-subscribers-by-age/
Rakuten Insight. "Share of Consumers Subscribed to Any Video Streaming Service in India as of June 2024, by Age." Statista, Statista Inc., 4 Sep 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1266536/india-video-streaming-service-subscribers-by-age/
Rakuten Insight, Share of consumers subscribed to any video streaming service in India as of June 2024, by age Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1266536/india-video-streaming-service-subscribers-by-age/ (last visited November 10, 2024)
Share of consumers subscribed to any video streaming service in India as of June 2024, by age [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1266536/india-video-streaming-service-subscribers-by-age/
