U.S. NFT brand interest, by age and gender

From the big name brands in the United States that announced NFT plans, the ones that attracted the most interest in early 2021 were related to fashion. When asked during an online survey in March 2021, female respondents from different age groups revealed an interest in a potential NFT from Nike, for instance. The sneaker company owns a patent called "CryptoKicks" which pairs a non-fungible token with a physical shoe release, potentially changing the market for reselling sneakers. Male respondents in the survey also had an interest in sneakers, but also showed interest in either the NFT from Taco Bell - the fastfood chain sold taco-themed GIFs and images on NFT marketplace Rarible a few weeks before this survey was held - or sports-related NFTs. The source does not mention whether the NBA figure refers to NBA Top Shot, one of the most popular collectible card games in the NFT sphere.

Interest in NFTs from certain major brands in the United States in March 2021, by age and gender

Survey answers	Total	Male	Of which: 18-34 years old, male	Of which: 35-44 years old, male	Of which: 45-54 years old, male	Of which: 55-64 years old, male	Of which: 65 years and older, male	Female	Of which: 18-34 years old, female	Of which: 35-44 years old, female	Of which: 45-54 years old, female	Of which: 55-64 years old, female	Of which: 65 years and older, female
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Release date

April 2021

More information

Region

United States

Survey time period

March 31, 2021

Number of respondents

173; 112 male, 60 female

Age group

18 years and older

Special properties

U.S. adults

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "From which of the following brands would you consider buying an NFT? Please select all that apply."

The source adds that the figures provided are "not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population." That said, the source does not explain the difference between the total number of respondents compared to the weighted number of male and female respondents.

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Survey answers	Total	Male	Of which: 18-34 years old, male	Of which: 35-44 years old, male	Of which: 45-54 years old, male	Of which: 55-64 years old, male	Of which: 65 years and older, male	Female	Of which: 18-34 years old, female	Of which: 35-44 years old, female	Of which: 45-54 years old, female	Of which: 55-64 years old, female	Of which: 65 years and older, female
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Survey answers	Total	Male	Of which: 18-34 years old, male	Of which: 35-44 years old, male	Of which: 45-54 years old, male	Of which: 55-64 years old, male	Of which: 65 years and older, male	Female	Of which: 18-34 years old, female	Of which: 35-44 years old, female	Of which: 45-54 years old, female	Of which: 55-64 years old, female	Of which: 65 years and older, female
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Survey answers	Total	Male	Of which: 18-34 years old, male	Of which: 35-44 years old, male	Of which: 45-54 years old, male	Of which: 55-64 years old, male	Of which: 65 years and older, male	Female	Of which: 18-34 years old, female	Of which: 35-44 years old, female	Of which: 45-54 years old, female	Of which: 55-64 years old, female	Of which: 65 years and older, female
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