Uber Technologies ad spend 2018-2023

Uber Technologies invested 1.7 billion U.S. dollars in advertising activities in 2023. The spending has remained flat for the last three years.

About Uber

Uber Technologies is the leading ridesharing service in the United States, holding a market share of nearly 70 percent. Founded in 2009, the San Francisco-based company is currently available in more than 80 countries, with the number of Uber users surpassing 90 million. According to the company’s latest filings, Uber’s global revenue reached an all-time high of nearly 17.5 billion U.S. dollars in 2021. What makes the transportation giant stand out from competitors like Lyft is that Uber does not generate revenues exclusively from rides but a variety of other revenue streams, including Uber Eats and Uber OOH.

Uber’s advertising activities

Uber is expanding its advertising business at a rapid pace. In addition to offering and promoting first-time discounts, loyalty rewards, and referral programs, the company also focuses on local segmentation and targeting to appeal to app users in various regions. In 2020, Uber launched an in-app ad format with sponsored restaurant listings for Uber Eats, its tentpole food ordering and delivery service. That same year, Uber entered the advertising space as a media owner by partnering with Adomni. Uber OOH, the company’s newly established advertising network, features digital screens on top of the vehicles of Uber’s most active drivers. This type of promotion is appealing to advertisers not just because of the sheer volume and visibility of Uber cars but also because ads can be geo-targeted based on the audience of a specific location in real-time.