During a survey carried out among business-to-business (B2B) event marketers worldwide in May 2021, 49 percent of respondents said making the physical and digital experience equally good was a barrier to the success of a hybrid event. The second most common barrier to success was the management of hybrid logistics, cited by 42 percent of respondents. According to 36 percent, convincing attendees to come in-person when invited was also a barrier to success.
Perceived barriers to success of hybrid events according to business-to-business (B2B) marketers worldwide as of May 2021
among B2B marketers marketing professionals, 70 percent of whom work at companies with more than 250 employees
Supplementary notes
Survey question: "Assume your organization decided to produce a hybrid event, what do you anticipate would be the most significant barriers to success?"
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MarketingCharts. (August 2, 2021). Perceived barriers to success of hybrid events according to business-to-business (B2B) marketers worldwide as of May 2021 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265477/barriers-hybrid-events/
MarketingCharts. "Perceived barriers to success of hybrid events according to business-to-business (B2B) marketers worldwide as of May 2021." Chart. August 2, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265477/barriers-hybrid-events/
MarketingCharts. (2021). Perceived barriers to success of hybrid events according to business-to-business (B2B) marketers worldwide as of May 2021. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265477/barriers-hybrid-events/
MarketingCharts. "Perceived Barriers to Success of Hybrid Events According to Business-to-business (B2b) Marketers Worldwide as of May 2021." Statista, Statista Inc., 2 Aug 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265477/barriers-hybrid-events/
MarketingCharts, Perceived barriers to success of hybrid events according to business-to-business (B2B) marketers worldwide as of May 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265477/barriers-hybrid-events/ (last visited November 10, 2024)
Perceived barriers to success of hybrid events according to business-to-business (B2B) marketers worldwide as of May 2021 [Graph], MarketingCharts, August 2, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265477/barriers-hybrid-events/
