Main methods for measuring effectiveness of online events worldwide 2020

Published by Statista Research Department, Jan 6, 2023
During a 2020 survey carried out among 100 companies managing approximately 20,000 yearly annual online events worldwide, 45 percent of respondents said they used engagement (total registration and attendance numbers) to gauge the effectiveness of their online events. Attendee satisfaction metrics such as pre- and post-event net promoter score data were used by 24.9 percent of respondents.

Leading methods for measuring effectiveness of online events worldwide in 2020

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

February 2021

Region

Worldwide

Survey time period

2020

Number of respondents

191 respondents

Special properties

among participants working in areas including marketing, customer experience, and operations at companies of all sizes

Method of interview

Online survey

Supplementary notes

Role of respondents distributed as 51.1% working in marketing, 15.8% in customer experience, 10% in operations, 23.1% in other categories.
Survey question: "What is your primary method for measuring effectiveness?"

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Virtual event marketing worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Virtual event marketing worldwide

Overview

6

Online and hybrid events

7

Digital tools and tech

4

Marketer and attendee perspectives

7

Further related statistics

15

Further Content: You might find this interesting as well

Statistics

Topics

Virtual event marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.