During a 2020 survey carried out among 100 companies managing approximately 20,000 yearly annual online events worldwide, 45.3 percent of respondents said they ran online events to create engagement with their target audience. A desire to improve brand awareness was cited by 18.9 percent of respondents.
Leading reasons companies worldwide ran online events in 2020
among participants working in areas including marketing, customer experience, and operations at companies of all sizes
Method of interview
Online survey
Supplementary notes
Role of respondents distributed as 51.1% working in marketing, 15.8% in customer experience, 10% in operations, 23.1% in other categories. Survey question: "Why do you run online experiences?"
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AnyRoad. (February 24, 2021). Leading reasons companies worldwide ran online events in 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265318/reasons-companies-run-online-events/
AnyRoad. "Leading reasons companies worldwide ran online events in 2020 ." Chart. February 24, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265318/reasons-companies-run-online-events/
AnyRoad. (2021). Leading reasons companies worldwide ran online events in 2020 . Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265318/reasons-companies-run-online-events/
AnyRoad. "Leading Reasons Companies Worldwide Ran Online Events in 2020 ." Statista, Statista Inc., 24 Feb 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265318/reasons-companies-run-online-events/
AnyRoad, Leading reasons companies worldwide ran online events in 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265318/reasons-companies-run-online-events/ (last visited November 10, 2024)
Leading reasons companies worldwide ran online events in 2020 [Graph], AnyRoad, February 24, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265318/reasons-companies-run-online-events/
