According to a survey of consumers worldwide, when it came to opinions on in-app advertising formats, 36 percent of respondents indicated rewarded videos a completely acceptable advertising format. Playable ads were signaled as the most acceptable by 27 percent of the surveyed consumers, while banner ads were looked favorably by 22 percent of respondents.
In-app advertising formats considered by consumers worldwide as the most acceptable as of 1st quarter 2021
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AdColony. (March 4, 2021). In-app advertising formats considered by consumers worldwide as the most acceptable as of 1st quarter 2021 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265095/most-acceptable-in-app-ad-formats/
AdColony. "In-app advertising formats considered by consumers worldwide as the most acceptable as of 1st quarter 2021." Chart. March 4, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265095/most-acceptable-in-app-ad-formats/
AdColony. (2021). In-app advertising formats considered by consumers worldwide as the most acceptable as of 1st quarter 2021. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265095/most-acceptable-in-app-ad-formats/
AdColony. "In-app Advertising Formats Considered by Consumers Worldwide as The Most Acceptable as of 1st Quarter 2021." Statista, Statista Inc., 4 Mar 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265095/most-acceptable-in-app-ad-formats/
AdColony, In-app advertising formats considered by consumers worldwide as the most acceptable as of 1st quarter 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265095/most-acceptable-in-app-ad-formats/ (last visited November 10, 2024)
In-app advertising formats considered by consumers worldwide as the most acceptable as of 1st quarter 2021 [Graph], AdColony, March 4, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265095/most-acceptable-in-app-ad-formats/
