According to a 2021 survey of app developers worldwide, 45 percent of respondents from companies with up to 50 employees were not using Apple's attribution APIs SKAdNetwork, but planned to do so soon. By comparison, 60 percent of app publishers with more than 50 employees had already adopted the new privacy changes. Only 19 percent of the larger app publishers surveyed were not using them and were not planning to in the future.
App developers adoption of Apple iOS SKAdNetwork for mobile app user acquisition in 2021, by company size
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AdColony. (November 10, 2021). App developers adoption of Apple iOS SKAdNetwork for mobile app user acquisition in 2021, by company size [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265052/skadnetwork-adoption-by-global-app-developers/
AdColony. "App developers adoption of Apple iOS SKAdNetwork for mobile app user acquisition in 2021, by company size." Chart. November 10, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265052/skadnetwork-adoption-by-global-app-developers/
AdColony. (2021). App developers adoption of Apple iOS SKAdNetwork for mobile app user acquisition in 2021, by company size. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265052/skadnetwork-adoption-by-global-app-developers/
AdColony. "App Developers Adoption of Apple Ios Skadnetwork for Mobile App User Acquisition in 2021, by Company Size." Statista, Statista Inc., 10 Nov 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265052/skadnetwork-adoption-by-global-app-developers/
AdColony, App developers adoption of Apple iOS SKAdNetwork for mobile app user acquisition in 2021, by company size Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265052/skadnetwork-adoption-by-global-app-developers/ (last visited November 13, 2024)
App developers adoption of Apple iOS SKAdNetwork for mobile app user acquisition in 2021, by company size [Graph], AdColony, November 10, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1265052/skadnetwork-adoption-by-global-app-developers/
