Amazon: global net retail sales 2017-2027

Amazon's global platform 'amazon.com' was the most popular e-commerce and shopping website worldwide, accounting for more than 13 percent of desktop visits to sites in this category in May 2022. Second place went to ebay.com, with 3.18 percent.

Amazon leads the way

There is no denying the dominance of Amazon in the e-commerce industry. By 2027, Amazon's worldwide net sales are estimated to exceed one trillion U.S. dollars. In 2022, amazon.com garnered over 3 billion monthly visitors, maintaining its spot as the most popular retail website worldwide. As of May 2022, the leading social media traffic referrers to amazon.com came from YouTube (52 percent), Facebook (20 percent), and WhatsApp (18 percent).

Online shopping

As of April 2022, more purchases were made through online marketplaces globally than through any other digital channel. Over a third of people shopped via the internet by using marketplaces. Online marketplaces were also ranked worldwide as the e-commerce channel delivering the best customer experience in 2022. According to shoppers worldwide, the three most important changes that could make their digital shopping experience better were faster delivery (13 percent), free returns (eight percent), and more convenient delivery (six percent).