In 2019, Scotch whisky brand Chivas Regal owned nearly 29 percent of China's whiskey market based on the consumption volume. China's whiskey market is relatively monopolistic, with the leading five brands taking up around 56 percent of the consumption volume.
Distribution of consumption volume of whiskey in China in 2019, by brand
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Ries. (August 19, 2020). Distribution of consumption volume of whiskey in China in 2019, by brand [Graph]. In Statista. Retrieved September 21, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1262834/china-consumption-share-of-whiskey-by-brand/
Ries. "Distribution of consumption volume of whiskey in China in 2019, by brand." Chart. August 19, 2020. Statista. Accessed September 21, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1262834/china-consumption-share-of-whiskey-by-brand/
Ries. (2020). Distribution of consumption volume of whiskey in China in 2019, by brand. Statista. Statista Inc.. Accessed: September 21, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1262834/china-consumption-share-of-whiskey-by-brand/
Ries. "Distribution of Consumption Volume of Whiskey in China in 2019, by Brand." Statista, Statista Inc., 19 Aug 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1262834/china-consumption-share-of-whiskey-by-brand/
Ries, Distribution of consumption volume of whiskey in China in 2019, by brand Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1262834/china-consumption-share-of-whiskey-by-brand/ (last visited September 21, 2024)
Distribution of consumption volume of whiskey in China in 2019, by brand [Graph], Ries, August 19, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1262834/china-consumption-share-of-whiskey-by-brand/