According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in June 2024 in Singapore, 53 percent of respondents stated that they were intending to cancel subscriptions to SvoD streaming services in the next three months because of subscription price increases or expensiveness. Lack of desirable content on the platform was the next popular reason for canceling subscriptions, with 35 percent of the consumers saying there was nothing on the platform left that they wanted to watch.
Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Singapore as of June 2024
among users who plan to cancel their SvoD subscription(s)
Supplementary notes
Original question: "Are you planning on canceling your subscription(s) to streaming service providers in the next three months? If yes, why are you planning to cancel your subscription? (choose all that apply)"
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Rakuten Insight. (September 4, 2024). Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Singapore as of June 2024 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1262588/singapore-reasons-for-canceling-svod-subscriptions/
Rakuten Insight. "Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Singapore as of June 2024." Chart. September 4, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1262588/singapore-reasons-for-canceling-svod-subscriptions/
Rakuten Insight. (2024). Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Singapore as of June 2024. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1262588/singapore-reasons-for-canceling-svod-subscriptions/
Rakuten Insight. "Reasons for Intending to Cancel Subscriptions to Svod Streaming Services in The next Three Months among Users in Singapore as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1262588/singapore-reasons-for-canceling-svod-subscriptions/
Rakuten Insight, Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Singapore as of June 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1262588/singapore-reasons-for-canceling-svod-subscriptions/ (last visited November 13, 2024)
Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Singapore as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1262588/singapore-reasons-for-canceling-svod-subscriptions/
