Premium digital video ad views in the U.S. 2021-2023, by transaction type

Published by
Michele Majidi,
Nov 8, 2023
In the first half of 2023, programmatically bought ads accounted for 35 percent of premium video ad views in the United States. U.S. 2022 programmatic digital video advertising spending stood at 63 billion U.S. dollars.

Distribution of premium digital video ad views in the United States in 1st half 2021, 1st half 2022, and 1st half 2023, by transaction type

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Release date

October 2023

Region

United States

Survey time period

H1 2021 to H1 2023

Special properties

represents activity on Freewheel's platform broader industry metrics may vary

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Statistics on " Programmatic advertising in the United States "

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Overview

8

Display & video

7

Connected TV

8

Digital out-of-home

8

Marketer insights

8

Further related statistics

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Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For teams of up to 5 people
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