According to a survey by Rakuten Insight in June 2024, approximately 43 percent of the respondents in Thailand stated that they did not subscribe to any SVoD service providers because it was too expensive. The same survey found that around 42 percent of Thai respondents did not subscribed to such streaming services.
Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024
Characteristic
Share of respondents
It was too expensive
43%
I can access the shows I wanted on other channels for free or cheaper
26%
I was not interested in the shows on offer
18%
Someone in my household/ circle of friends already has an account that I can use
14%
My devices do not support good quality video playback to make it worth the price
8%
The content available for my region was not as good as for other regions
2%
The streaming service provider I like is not available in my region
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Rakuten Insight. (September 4, 2024). Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260948/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers/
Rakuten Insight. "Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024." Chart. September 4, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260948/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers/
Rakuten Insight. (2024). Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260948/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers/
Rakuten Insight. "Leading Reasons for Not Subscribing to Subscription Video-on-demand (Svod) Service Providers in Thailand as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260948/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers/
Rakuten Insight, Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260948/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers/ (last visited November 13, 2024)
Leading reasons for not subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260948/thailand-reasons-for-not-subscribing-to-subscription-video-on-demand-providers/
