According to a survey on subscription video-on-demand (SVoD) conducted by Rakuten Insight in May 2021, approximately 64 percent of Thai respondents who were 55 years old and older stated that they subscribed to more than one SVoD service providers because they wanted to enjoy video contents without advertisements. The same survey found that more than half of the respondents in Thailand subscribed to such streaming services.
Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by age
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years old and older
I wanted to enjoy video content without advertisements
52%
50%
51%
53%
64%
The shows I was interested in were spread across various providers
42%
43%
49%
43%
59%
I wanted to have more variety and choice of content than with just one provider
26%
37%
39%
35%
57%
It was still affordable
43%
39%
42%
45%
55%
My friend/family member offered to share the accounts with me
26%
20%
24%
26%
49%
I wanted to watch the original content by various service provider
34%
39%
33%
30%
47%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the app on my phone)
33%
38%
41%
38%
47%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
20%
26%
28%
23%
45%
It is in trend to subscribe to more than one streaming service providers
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Rakuten Insight. (August 13, 2021). Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by age [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260879/thailand-reasons-for-subscribing-to-multiple-subscription-video-on-demand-service-providers-by-age/
Rakuten Insight. "Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by age." Chart. August 13, 2021. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260879/thailand-reasons-for-subscribing-to-multiple-subscription-video-on-demand-service-providers-by-age/
Rakuten Insight. (2021). Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by age. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260879/thailand-reasons-for-subscribing-to-multiple-subscription-video-on-demand-service-providers-by-age/
Rakuten Insight. "Leading Reasons for Subscribing to More than One Subscription Video-on-demand (Svod) Service Providers in Thailand as of May 2021, by Age." Statista, Statista Inc., 13 Aug 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260879/thailand-reasons-for-subscribing-to-multiple-subscription-video-on-demand-service-providers-by-age/
Rakuten Insight, Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by age Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260879/thailand-reasons-for-subscribing-to-multiple-subscription-video-on-demand-service-providers-by-age/ (last visited September 20, 2024)
Leading reasons for subscribing to more than one subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by age [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260879/thailand-reasons-for-subscribing-to-multiple-subscription-video-on-demand-service-providers-by-age/