According to a survey on subscription video-on-demand (SVoD) conducted by Rakuten Insight in May 2021, approximately 61 percent of Thai respondents who were 45 to 55 years old stated that they subscribed to a SVoD service provider because it offered a larger variety of content than cable and satellite TV. The same survey found that more than half of the respondents in Thailand subscribed to such streaming services.
Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by age
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years old and older
It offered a larger variety of content than cable and satellite TV
50%
56%
60%
61%
59%
I wanted to enjoy video content without advertisements
43%
41%
43%
53%
55%
It was affordable
36%
42%
42%
49%
47%
I wanted to watch the original content from that particular streaming service provider
34%
36%
32%
33%
22%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
21%
23%
29%
33%
35%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the app on my phone)
29%
30%
31%
32%
29%
It is in trend to have one
29%
33%
24%
30%
22%
My friend/family member wanted to share an account with me
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Rakuten Insight. (August 13, 2021). Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by age [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260830/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-age/
Rakuten Insight. "Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by age." Chart. August 13, 2021. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260830/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-age/
Rakuten Insight. (2021). Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by age. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260830/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-age/
Rakuten Insight. "Leading Reasons for Subscribing to Subscription Video-on-demand (Svod) Service Providers in Thailand as of May 2021, by Age." Statista, Statista Inc., 13 Aug 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260830/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-age/
Rakuten Insight, Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by age Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260830/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-age/ (last visited September 20, 2024)
Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of May 2021, by age [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260830/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers-by-age/