Each year, the Chinese Super League (CSL) and the Chinese Basketball Association (CBA) attract millions of sports fans in China. Sponsorship is the major revenue channel for this kind of big sports events in the country, accounting for over 72 percent of the total revenue as of March 2021. The share was much higher than in international sports matches, such as NBA, NFL, and Premier League.
Distribution of revenue of major national sports events in China as of March 2021, by type
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Forward Intelligence (Qianzhan). (March 17, 2021). Distribution of revenue of major national sports events in China as of March 2021, by type [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260791/china-revenue-structure-of-major-sports-events/
Forward Intelligence (Qianzhan). "Distribution of revenue of major national sports events in China as of March 2021, by type." Chart. March 17, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260791/china-revenue-structure-of-major-sports-events/
Forward Intelligence (Qianzhan). (2021). Distribution of revenue of major national sports events in China as of March 2021, by type. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260791/china-revenue-structure-of-major-sports-events/
Forward Intelligence (Qianzhan). "Distribution of Revenue of Major National Sports Events in China as of March 2021, by Type." Statista, Statista Inc., 17 Mar 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260791/china-revenue-structure-of-major-sports-events/
Forward Intelligence (Qianzhan), Distribution of revenue of major national sports events in China as of March 2021, by type Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260791/china-revenue-structure-of-major-sports-events/ (last visited November 10, 2024)
Distribution of revenue of major national sports events in China as of March 2021, by type [Graph], Forward Intelligence (Qianzhan), March 17, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260791/china-revenue-structure-of-major-sports-events/
