According to a survey on subscription video-on-demand (SVoD) conducted by Rakuten Insight in May 2021, approximately 51 percent of Thai respondents stated that they subscribed to a SVoD service provider because it offered a larger variety of content than cable and satellite TV. The same survey found that more than half of the respondents in Thailand subscribed to such streaming services.
Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024
Characteristic
Share of respondents
It offered a larger variety of content than cable and satellite TV
51%
I wanted to enjoy video content without advertisements
49%
I wanted to watch the original content from that particular streaming service provider
34%
It was affordable
33%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the app on my phone)
33%
It is in trend to have one
28%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
27%
My friend/family member wanted to share an account with me
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Rakuten Insight. (September 4, 2024). Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260758/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers/
Rakuten Insight. "Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024." Chart. September 4, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260758/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers/
Rakuten Insight. (2024). Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260758/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers/
Rakuten Insight. "Leading Reasons for Subscribing to Subscription Video-on-demand (Svod) Service Providers in Thailand as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260758/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers/
Rakuten Insight, Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260758/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers/ (last visited November 10, 2024)
Leading reasons for subscribing to subscription video-on-demand (SVoD) service providers in Thailand as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260758/thailand-reasons-for-subscribing-to-subscription-video-on-demand-service-providers/
