According to a Hong Kong consumer survey conducted by Rakuten Insight in May 2021, about 67 percent of female respondents specified a more abundant and diversified content library on offer as the main reason to pay for subscription video-on-demand (SVOD). The survey also found out that Netflix was the most popular SVOD platform among respondents in Hong Kong.
Leading reasons to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender
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Rakuten Insight. (August 13, 2021). Leading reasons to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260382/hong-kong-reasons-to-pay-for-svod-by-gender/
Rakuten Insight. "Leading reasons to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender." Chart. August 13, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260382/hong-kong-reasons-to-pay-for-svod-by-gender/
Rakuten Insight. (2021). Leading reasons to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260382/hong-kong-reasons-to-pay-for-svod-by-gender/
Rakuten Insight. "Leading Reasons to Pay for Subscription Video-on-demand (Svod) Services in Hong Kong as of May 2021, by Gender." Statista, Statista Inc., 13 Aug 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260382/hong-kong-reasons-to-pay-for-svod-by-gender/
Rakuten Insight, Leading reasons to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260382/hong-kong-reasons-to-pay-for-svod-by-gender/ (last visited November 13, 2024)
Leading reasons to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260382/hong-kong-reasons-to-pay-for-svod-by-gender/
