Main reasons to unsubscribe to SVOD services in Taiwan 2021
Rakuten Insight in May 2021, lack of eye-catching content was the most common reason among the respondents who were planning to unsubscribe their subscription video-on-demand (SVOD) services in the next three months. According to the same survey, those who intended to stop paying for SVOD services in the next three months in Taiwan accounted for 16 percent of the surveyed SVOD users.
According to a Taiwanese consumer survey conducted by