According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in May 2021 in Vietnam, among respondents who would like to unsubscribe to SvoD services in the next three months, 42 percent of them stated that the price increase was their reason for canceling their subscriptions. Quality of the content was the second-most popular reason for such a decision.
Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Vietnam as of May 2021
Original question: "Are you planning on canceling your subscription(s) to streaming service providers in the next three months? If yes, why are you planning to cancel your subscription? (choose all that apply)"
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Rakuten Insight. (August 13, 2021). Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Vietnam as of May 2021 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260237/vietnam-reasons-for-canceling-svod-subscriptions/
Rakuten Insight. "Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Vietnam as of May 2021." Chart. August 13, 2021. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260237/vietnam-reasons-for-canceling-svod-subscriptions/
Rakuten Insight. (2021). Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Vietnam as of May 2021. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260237/vietnam-reasons-for-canceling-svod-subscriptions/
Rakuten Insight. "Reasons for Intending to Cancel Subscriptions to Svod Streaming Services in The next Three Months among Users in Vietnam as of May 2021." Statista, Statista Inc., 13 Aug 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260237/vietnam-reasons-for-canceling-svod-subscriptions/
Rakuten Insight, Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Vietnam as of May 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260237/vietnam-reasons-for-canceling-svod-subscriptions/ (last visited September 20, 2024)
Reasons for intending to cancel subscriptions to SvoD streaming services in the next three months among users in Vietnam as of May 2021 [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260237/vietnam-reasons-for-canceling-svod-subscriptions/