According to a Hong Kong consumer survey conducted by Rakuten Insight in June 2024, about 28 percent of respondents had subscribed to more than one video-on-demand (SVOD) service providers and shared it with friends or family members. Another 45 percent of survey participants indicated that they had multiple subscriptions.
September 2024
Hong Kong
13 to 30 June, 2024
1,782 respondents
16 years and older
Online survey
Original survey question:
"If you are paying for SVOD, how many subscriptions to such services do you have?"
The question was asked among 1,168 female and 596 male respondents.
* For commercial use only
Basic Account
Starter Account
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Professional Account
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Overview
Penetration rates of major services
Average time spent
Apps
Live streaming
User behavior
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
