According to a survey on subscription video-on-demand (SvoD) conducted by Rakuten Insight in June 2024 in Vietnam, among people who did not subscribe to SvoD services, 37 percent of respondents stated that their reason was because they could access the preferred shows on other channels for free or cheaper. Meanwhile, 35 percent of them considered subscribing to these services too expensive.
Reasons for not subscribing to SvoD streaming service providers in Vietnam as of June 2024
Characteristic
Share of respondents
I can access the shows I wanted on other channels for free or cheaper
37%
It was too expensive
35%
I was not interested in the shows on offer
26%
Others
14%
Someone in my household/ circle of friends already has an account that I can use
12%
My devices do not support good quality video playback to make it worth the price
7%
The streaming service provider I like is not available in my region
6%
The content available for my region was not as good as for other regions
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Rakuten Insight. (September 4, 2024). Reasons for not subscribing to SvoD streaming service providers in Vietnam as of June 2024 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260122/vietnam-reasons-for-not-subscribing-to-svod-streaming-service-provider/
Rakuten Insight. "Reasons for not subscribing to SvoD streaming service providers in Vietnam as of June 2024." Chart. September 4, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260122/vietnam-reasons-for-not-subscribing-to-svod-streaming-service-provider/
Rakuten Insight. (2024). Reasons for not subscribing to SvoD streaming service providers in Vietnam as of June 2024. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260122/vietnam-reasons-for-not-subscribing-to-svod-streaming-service-provider/
Rakuten Insight. "Reasons for Not Subscribing to Svod Streaming Service Providers in Vietnam as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260122/vietnam-reasons-for-not-subscribing-to-svod-streaming-service-provider/
Rakuten Insight, Reasons for not subscribing to SvoD streaming service providers in Vietnam as of June 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260122/vietnam-reasons-for-not-subscribing-to-svod-streaming-service-provider/ (last visited November 13, 2024)
Reasons for not subscribing to SvoD streaming service providers in Vietnam as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1260122/vietnam-reasons-for-not-subscribing-to-svod-streaming-service-provider/
