According to a survey on subscription video on demand (SvoD) conducted by Rakuten Insight in June 2024, approximately 56 percent of Indonesian respondents stated that they subscribed to an SvoD provider because it offered a larger variety of content than cable and satellite TV. The same survey found that around 54 percent of respondents in Indonesia subscribed to SvoD services.
Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024
Characteristic
Share of respondents
It offered a larger variety of content than cable and satellite TV
56%
I wanted to enjoy video content without advertisements
49%
It was affordable
40%
I wanted to watch the original content from that particular streaming service provider
38%
I wanted the flexibility of being able to watch the content according to my schedule and not the broadcasting schedule
38%
I wanted to be able to watch video content on the go on my mobile devices (e.g. during my commute on the app on my phone)
34%
It is in trend to have one
13%
My friend/family member wanted to share an account with me
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Rakuten Insight. (September 4, 2024). Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1259841/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers/
Rakuten Insight. "Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024." Chart. September 4, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1259841/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers/
Rakuten Insight. (2024). Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1259841/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers/
Rakuten Insight. "Leading Reasons for Subscribing to Subscription Video on Demand (Svod) Providers in Indonesia as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1259841/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers/
Rakuten Insight, Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1259841/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers/ (last visited November 13, 2024)
Leading reasons for subscribing to subscription video on demand (SvoD) providers in Indonesia as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1259841/indonesia-reasons-for-subscribing-to-subscription-video-on-demand-providers/
