TheWorks.co.uk brand profile UK 2023

How high is the brand awareness of TheWorks.co.uk in the UK?
When it comes to toys and baby online shop users, brand awareness of TheWorks.co.uk is at 83 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is TheWorks.co.uk in the UK?
In total, 40 percent of UK toys and baby online shop users say they like TheWorks.co.uk. However, in actuality, among the 83 percent of UK respondents who know TheWorks.co.uk, 48 percent of people like the brand.

What is the usage share of TheWorks.co.uk in the UK?
All in all, 34 percent of toys and baby online shop users in the UK use TheWorks.co.uk. That means, of the 83 percent who know the brand, 41 percent use them.

How loyal are the customers of TheWorks.co.uk?
Around 29 percent of toys and baby online shop users in the UK say they are likely to use TheWorks.co.uk again. Set in relation to the 34 percent usage share of the brand, this means that 85 percent of their customers show loyalty to the brand.

What's the buzz around TheWorks.co.uk in the UK?
In September 2023, about 9 percent of UK toys and baby online shop users had heard about TheWorks.co.uk in the media, on social media, or in advertising over the past three months. Of the 83 percent who know the brand, that's 11 percent, meaning at the time of the survey there's little buzz around TheWorks.co.uk in the UK.

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TheWorks.co.uk brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the UK in 2023

Characteristic	Share of respondents
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Number of respondents

824 respondents

Age group

18-64 years

Special properties

respondents who use toys & baby online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to toys & baby online shops, which of the following brands do you like?
Brand usage: When it comes to toys & baby online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to toys & baby online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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