Smyths brand profile in the UK 2023

How high is the brand awareness of Smyths in the UK?
When it comes to toys and baby online shop users, brand awareness of Smyths is at 87 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Smyths in the UK?
In total, 52 percent of UK toys and baby online shop users say they like Smyths. However, in actuality, among the 87 percent of UK respondents who know Smyths, 60 percent of people like the brand.

What is the usage share of Smyths in the UK?
All in all, 40 percent of toys and baby online shop users in the UK use Smyths. That means, of the 87 percent who know the brand, 46 percent use them.

How loyal are the customers of Smyths?
Around 36 percent of toys and baby online shop users in the UK say they are likely to use Smyths again. Set in relation to the 40 percent usage share of the brand, this means that 80 percent of their customers show loyalty to the brand.

What's the buzz around Smyths in the UK?
In September 2023, about 26 percent of UK toys and baby online shop users had heard about Smyths in the media, on social media, or in advertising over the past three months. Of the 87 percent who know the brand, that's 30 percent, meaning at the time of the survey there's some buzz around Smyths in the UK.

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