Poland: print advertising spending 2030

The ad spending in the 'Print Advertising' segment of the advertising market in Poland was forecast to continuously decrease between 2024 and 2030 by in total 68.9 million U.S. dollars (-22.69 percent). After the seventh consecutive decreasing year, the ad spending is estimated to reach 234.77 million U.S. dollars and therefore a new minimum in 2030.

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Print advertising spending in Poland from 2021 to 2030 (in million U.S. dollars)

Characteristic	Ad spending in million U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Print Advertising is a form of advertising that uses physically printed media to reach a mass audience. Ads are published in hard copy, for example in newspapers and commercial magazines.

Structure:

Print Advertising comprises advertising revenues from consumer-focused magazines only. Trade-focused magazines are not included in this section.
The Newspaper Advertising section comprises advertising revenues from newspapers only. Daily and weekly newspapers, as well as free daily newspapers, are included. The content in this market refers to non-digital revenues only.

Additional information:
Print Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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