In a survey of internet users in Spain conducted in late 2020, 12.9 percent of respondents strongly agreed that they liked it better if out-of-home advertising was displayed on digital screens. At the same time, 13.2 percent of survey participants were of the opposite opinion.
Share of internet users who prefer out-of-home (OOH) advertising displayed on digital screens in Spain as of December 2020
Original question: "Me gusta más la publicidad fuera de casa (calle, centros comerciales,…) cuando la veo en pantallas digitales" / "I like advertising outside the home better (street, shopping centers, ...) when I see it on digital screens."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AIMC (Spain). (March 10, 2021). Share of internet users who prefer out-of-home (OOH) advertising displayed on digital screens in Spain as of December 2020 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1258936/dooh-advertising-preference-spain/
AIMC (Spain). "Share of internet users who prefer out-of-home (OOH) advertising displayed on digital screens in Spain as of December 2020." Chart. March 10, 2021. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1258936/dooh-advertising-preference-spain/
AIMC (Spain). (2021). Share of internet users who prefer out-of-home (OOH) advertising displayed on digital screens in Spain as of December 2020. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1258936/dooh-advertising-preference-spain/
AIMC (Spain). "Share of Internet Users Who Prefer Out-of-home (Ooh) Advertising Displayed on Digital Screens in Spain as of December 2020." Statista, Statista Inc., 10 Mar 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1258936/dooh-advertising-preference-spain/
AIMC (Spain), Share of internet users who prefer out-of-home (OOH) advertising displayed on digital screens in Spain as of December 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1258936/dooh-advertising-preference-spain/ (last visited September 20, 2024)
Share of internet users who prefer out-of-home (OOH) advertising displayed on digital screens in Spain as of December 2020 [Graph], AIMC (Spain), March 10, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1258936/dooh-advertising-preference-spain/