Google dominated the tag management industry in 2023, with two of its tag management technologies maintaining the top positions in the global market. Google Tag Manager was first with a market share of nearly 94 percent, followed by Google Publisher Tag who had market share of around 1.5 percent. Google maintained more than 95 percent of the total tag management market.
Market share of leading tag management technologies worldwide in 2023
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Datanyze. (November 27, 2023). Market share of leading tag management technologies worldwide in 2023 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1258561/tag-management-market-share-technology-worldwide/
Datanyze. "Market share of leading tag management technologies worldwide in 2023." Chart. November 27, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1258561/tag-management-market-share-technology-worldwide/
Datanyze. (2023). Market share of leading tag management technologies worldwide in 2023. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1258561/tag-management-market-share-technology-worldwide/
Datanyze. "Market Share of Leading Tag Management Technologies Worldwide in 2023." Statista, Statista Inc., 27 Nov 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1258561/tag-management-market-share-technology-worldwide/
Datanyze, Market share of leading tag management technologies worldwide in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1258561/tag-management-market-share-technology-worldwide/ (last visited November 13, 2024)
Market share of leading tag management technologies worldwide in 2023 [Graph], Datanyze, November 27, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1258561/tag-management-market-share-technology-worldwide/
