Timestamps are digital placeholders that a YouTube creator can use to signal to audiences where to find specific content in the video. Timestamps can help viewers skip directly to the part of the video they are most interested to watch, but have been said to reduce engagement levels and time spent watching content on YouTube. As of March 2021, eight percent of the most highly placed videos on YouTube's website search results page had timestamps. By comparison, the videos with timestamps featured in the lowest ranking position recorded were 10 percent.
Position of leading search results on YouTube as of March 2021, by presence of timestamps
According to the source:"We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers"
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Semrush. (August 2, 2021). Position of leading search results on YouTube as of March 2021, by presence of timestamps [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1257550/youtubecom-top-search-results-distribution-timestamp/
Semrush. "Position of leading search results on YouTube as of March 2021, by presence of timestamps." Chart. August 2, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1257550/youtubecom-top-search-results-distribution-timestamp/
Semrush. (2021). Position of leading search results on YouTube as of March 2021, by presence of timestamps. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1257550/youtubecom-top-search-results-distribution-timestamp/
Semrush. "Position of Leading Search Results on Youtube as of March 2021, by Presence of Timestamps." Statista, Statista Inc., 2 Aug 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1257550/youtubecom-top-search-results-distribution-timestamp/
Semrush, Position of leading search results on YouTube as of March 2021, by presence of timestamps Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1257550/youtubecom-top-search-results-distribution-timestamp/ (last visited November 13, 2024)
Position of leading search results on YouTube as of March 2021, by presence of timestamps [Graph], Semrush, August 2, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1257550/youtubecom-top-search-results-distribution-timestamp/
