Benefits motivating consumers towards loyalty programs in the U.S. 2022
loyalty programs but actively utilized a little less than half of those.
During a February 2022 survey conducted among consumers in the United States, 69 percent of respondents cited free shipping as a benefit that motivated them to invest in or renew a premium loyalty program. Instant discounts were the second most popular benefit, with 63 percent of respondents citing them as an incentive towards joining or renewing premium loyalty programs. According to the results of a 2022 survey, U.S. consumers belonged to an average of 16.6