As of March 2021, the ideal length for YouTube videos appears to be between one and five minutes, as the majority of the top results after a search on YouTube.com presented this characteristic. Despite longer videos progressively making up smaller shares of content on YouTube's top results, videos lasting over one hour made up more than five percent of the top results after a search on the platform.
Distribution of leading search results on YouTube as of March 2021, by video duration
(in minutes)
including data for the leading 10 results for each analyzed Google keyword on Youtube.com
Supplementary notes
According to the source:"We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."
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Semrush. (August 2, 2021). Distribution of leading search results on YouTube as of March 2021, by video duration (in minutes) [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1256144/youtubecom-top-search-results-distribution-video-duration/
Semrush. "Distribution of leading search results on YouTube as of March 2021, by video duration (in minutes)." Chart. August 2, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1256144/youtubecom-top-search-results-distribution-video-duration/
Semrush. (2021). Distribution of leading search results on YouTube as of March 2021, by video duration (in minutes). Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1256144/youtubecom-top-search-results-distribution-video-duration/
Semrush. "Distribution of Leading Search Results on Youtube as of March 2021, by Video Duration (in Minutes)." Statista, Statista Inc., 2 Aug 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1256144/youtubecom-top-search-results-distribution-video-duration/
Semrush, Distribution of leading search results on YouTube as of March 2021, by video duration (in minutes) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1256144/youtubecom-top-search-results-distribution-video-duration/ (last visited November 13, 2024)
Distribution of leading search results on YouTube as of March 2021, by video duration (in minutes) [Graph], Semrush, August 2, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1256144/youtubecom-top-search-results-distribution-video-duration/
