Annual buy now, pay later (BNPL) spending in the U.S. in 2023, with a 2029 forecast

Market modeling estimates that BNPL transactions in the United States would be about 14 percent higher in 2024 than in 2023. This is according to a market model released in the first quarter of 2024. Since 2023, consumers were looking for money lending alternatives as they were looking to avoid taking on new credit card debt. This growth can be seen in the monthly app installs of certain BNPL providers in the United States. Note that the source does not give further indications of what the figures provided here are based on. As buy now, pay later was unregulated in many countries across the world by early 2023, transaction figures on this payment method were scarce unless a domestic financial supervisor managed to request data from individual BNPL providers. This happened in the United States, providing insights into the different product segments U.S. consumers use BNPL for.