Major reasons for purchasing agricultural products online in China 2017-2021

Published by
Xin Ou,
Feb 27, 2024
According to a survey conducted in 2021, around 52 percent of online shoppers for agricultural products said they preferred to shop online because it provided a wide variety of choices. Meanwhile, about 48 percent of respondents said the low price attracted them to buying agricultural products online.

Most important reasons for buying agricultural products via e-commerce platforms in China as of May 2021

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Release date

May 2021

Region

China

Survey time period

April to May, 2021

Number of respondents

3,392 respondents

Special properties

multiple answers allowed

Method of interview

Online survey

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