How high is the brand awareness of LEGO in the UK? When it comes to toys and baby online shop users, brand awareness of LEGO is at 93 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is LEGO in the UK? In total, 65 percent of UK toys and baby online shop users say they like LEGO. However, in actuality, among the 93 percent of UK respondents who know LEGO, 70 percent of people like the brand.
What is the usage share of LEGO in the UK? All in all, 49 percent of toys and baby online shop users in the UK use LEGO. That means, of the 93 percent who know the brand, 53 percent use them.
How loyal are the customers of LEGO? Around 42 percent of toys and baby online shop users in the UK say they are likely to use LEGO again. Set in relation to the 49 percent usage share of the brand, this means that 86 percent of their customers show loyalty to the brand.
What's the buzz around LEGO in the UK? In September 2023, about 38 percent of UK toys and baby online shop users had heard about LEGO in the media, on social media, or in advertising over the past three months. Of the 93 percent who know the brand, that's 41 percent, meaning at the time of the survey there's some buzz around LEGO in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
LEGO brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the UK in 2023
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to toys & baby online shops, which of the following brands do you like?
Brand usage: When it comes to toys & baby online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to toys & baby online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (September 12, 2023). LEGO brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the UK in 2023 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1252451/lego-toys-and-baby-online-shops-brand-profile-in-the-uk
Statista. "LEGO brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the UK in 2023." Chart. September 12, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1252451/lego-toys-and-baby-online-shops-brand-profile-in-the-uk
Statista. (2023). LEGO brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the UK in 2023. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1252451/lego-toys-and-baby-online-shops-brand-profile-in-the-uk
Statista. "Lego Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Toys and Baby Online Shop Users in The Uk in 2023." Statista, Statista Inc., 12 Sep 2023, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1252451/lego-toys-and-baby-online-shops-brand-profile-in-the-uk
Statista, LEGO brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the UK in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1252451/lego-toys-and-baby-online-shops-brand-profile-in-the-uk (last visited September 20, 2024)
LEGO brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the UK in 2023 [Graph], Statista, September 12, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1252451/lego-toys-and-baby-online-shops-brand-profile-in-the-uk