FARFETCH brand profile in the UK 2023

How high is the brand awareness of FARFETCH in the UK?
When it comes to second-hand apparel online shop users, brand awareness of FARFETCH is at 32 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is FARFETCH in the UK?
In total, 12 percent of UK second-hand apparel online shop users say they like FARFETCH. However, in actuality, among the 32 percent of UK respondents who know FARFETCH, 38 percent of people like the brand.

What is the usage share of FARFETCH in the UK?
All in all, 9 percent of second-hand apparel online shop users in the UK use FARFETCH. That means, of the 32 percent who know the brand, 28 percent use them.

How loyal are the customers of FARFETCH?
Around 6 percent of second-hand apparel online shop users in the UK say they are likely to use FARFETCH again. Set in relation to the 9 percent usage share of the brand, this means that 67 percent of their customers show loyalty to the brand.

What's the buzz around FARFETCH in the UK?
In September 2023, about 8 percent of UK second-hand apparel online shop users had heard about FARFETCH in the media, on social media, or in advertising over the past three months. Of the 32 percent who know the brand, that's 25 percent, meaning at the time of the survey there's little buzz around FARFETCH in the UK.

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