Apple brand profile in the UK 2023

How high is the brand awareness of Apple in the UK?
When it comes to consumer electronics online shop users, brand awareness of Apple is at 93 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Apple in the UK?
In total, 44 percent of UK consumer electronics online shop users say they like Apple. However, in actuality, among the 94 percent of UK respondents who know Apple, 47 percent of people like the brand.

What is the usage share of Apple in the UK?
All in all, 29 percent of consumer electronics online shop users in the UK use Apple. That means, of the 93 percent who know the brand, 31 percent use them.

How loyal are the customers of Apple?
Around 24 percent of consumer electronics online shop users in the UK say they are likely to use Apple again. Set in relation to the 29 percent usage share of the brand, this means that 83 percent of their customers show loyalty to the brand.

What's the buzz around Apple in the UK?
In September 2023, about 31 percent of UK consumer electronics online shop users had heard about Apple in the media, on social media, or in advertising over the past three months. Of the 93 percent who know the brand, that's 33 percent, meaning at the time of the survey there's some buzz around Apple in the UK.

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