LUSH brand profile UK 2023

How high is the brand awareness of LUSH in the UK?
When it comes to beauty and health online shop users, brand awareness of LUSH is at 75 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is LUSH in the UK?
In total, 29 percent of UK beauty and health online shop users say they like LUSH. However, in actuality, among the 75 percent of UK respondents who know LUSH, 39 percent of people like the brand.

What is the usage share of LUSH in the UK?
All in all, 20 percent of beauty and health online shop users in the UK use LUSH. That means, of the 75 percent who know the brand, 27 percent use them.

How loyal are the customers of LUSH?
Around 17 percent of beauty and health online shop users in the UK say they are likely to use LUSH again. Set in relation to the 20 percent usage share of the brand, this means that 85 percent of their customers show loyalty to the brand.

What's the buzz around LUSH in the UK?
In August and September 2023, about 12 of UK beauty and health online shop users had heard about LUSH in the media, on social media, or in advertising over the past three months. Of the 75 percent who know the brand, that's 16 percent, meaning at the time of the survey there's little buzz around LUSH in the UK.

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LUSH brand awareness, usage, popularity, loyalty, and buzz among beauty and health online shop users in the UK in 2023

Characteristic	Share of respondents
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Number of respondents

1,039 respondents

Age group

18-64 years

Special properties

respondents who use beauty & health

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to beauty & health, which of the following brands do you like?
Brand usage: When it comes to beauty & health, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to beauty & health, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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