Arnold Clark brand profile in the UK 2023
How high is the brand awareness of Arnold Clark in the UK?
When it comes to car and motorcycle online shop users, brand awareness of Arnold Clark is at 70 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Arnold Clark in the UK?
In total, 26 percent of UK car and motorcycle online shop users say they like Arnold Clark. However, in actuality, among the 70 percent of UK respondents who know Arnold Clark, 37 percent of people like the brand.
What is the usage share of Arnold Clark in the UK?
All in all, 19 percent of car and motorcycle online shop users in the UK use Arnold Clark. That means, of the 70 percent who know the brand, 27 percent use them.
How loyal are the customers of Arnold Clark?
Around 15 percent of car and motorcycle online shop users in the UK say they are likely to use Arnold Clark again. Set in relation to the 19 percent usage share of the brand, this means that 79 percent of their customers show loyalty to the brand.
What's the buzz around Arnold Clark in the UK?
In September 2023, about 26 percent of UK car and motorcycle online shop users had heard about Arnold Clark in the media, on social media, or in advertising over the past three months. Of the 70 percent who know the brand, that's 37 percent, meaning at the time of the survey there's some buzz around Arnold Clark in the UK.
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